Why use LOGIQ conditions to determine survey flow? After all, consistency in survey administration is the key to good results, and “skip to” conditions change the survey experience, right?
Yes — and No. “Skip to” conditions do change the survey experience among different takers. But such differences in experience are sometimes unimportant compared to the benefits derived from using “skip to” LOGIQ. For example, in very long surveys, forcing survey takers to wade through long, irrelevant sections that don’t apply to them can have two bad effects: it can cause people to quit taking the survey (nonresponse) and it can cause people to start entering bad data to get through quickly or to answer questions that don’t apply to them (quality). LOGIQ is provided primarily as a service to customers doing high-end survey projects, where “skip to” conditions are part of the protocol. But if you’re creating a long survey (more than 10 minutes per completion), or if you’re creating a survey which has lots of questions that apply only to certain respondents, you should consider using LOGIQ to improve your survey’s experience and your data. Top • Should I have a one-page or multi-page s
