Why use iBlast?
By using broadcasters’ digital transmitters and towers to deliver digital content on a point-to-multipoint platform, iBlast can reach incremental end-users in a given market at no additional network cost. This economy of scale will allow iBlast to charge content distributors significantly less to distribute rich media than facilities-based Internet backbone providers that rely on expensive, point-to-point connectivity. Additionally, using iBlast eliminates costs associated with producing and distributing DVDs, CDs, and other “hard-copy” distribution schemes because the content is sent over the air, directly to the end-users hard drives.
