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Why use EZPromo when I can use Promotions analysis from other companies modeling Marketing Mix?

April 26, 2017analysis companies ezpromo Marketing mix modeling promotions

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Why use EZPromo when I can use Promotions analysis from other companies modeling Marketing Mix?

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EZPromo provides assessments that are more insightful, more accurate, and are cheaper to perform. EZPromo prevents the pitfalls of additive modeling that is used by most CPG analysts (such as either biased or inefficient estimates that form the underlying foundations of promotion assessments).