Why use EZPredict when I can use standard packages like SAS, SPSS, MATLAB, etc?
Direct Marketers, Direct Communicators, and Direct Advertisers can find more customers and relevant audience when they use EZPredict compared to prediction models that are provided in SAS, SPSS, and other languages. Better predictions, in turn, translate into higher revenues, large audience sizes, and increased profitability for companies. Scenario: Assume your mailing/email list has 2 million names, and hidden in this list, there are 20,000 (1%) potential customers. Say your current predictive models find potential customers with a 60% accuracy. It means you can correctly identify only 12,000 of the 20,000 potential customers. With EZPredict, you can get similar or higher accuracy than Logit/Logistic Regression models, Neural Networks, or Tree based models. Even a 3% higher classification accuracy means a new opportunity to market to 600 more potential customers. Assuming $250 in annual profit from each of these customers, marketers could stand to gain $150,000 annually!
