Why use direct mail, verses any other form of advertising?
• Why use direct mail? Because you as a consumer today are much more sophisticated. You are constantly bombarded with advertisements from television, newspapers, magazines, radio and the internet. So, how do you get their attention? How do you reach YOUR targeted customers effectively in such a demanding marketplace. How do you reach them, without spending your entire advertising budget, especially if it isn’t a huge one: direct mail. • The Benefits of direct mail! It is quite simple: direct mail is one of the only forms of advertising that lets you precisely pinpoint your target audience and mailing gives you gives you measurable results fast. You get clear cut information from a direct mail postcard or other printed piece, that’s easy to analyze. Unlike advertising in mass media, direct mail allows you to know precisely who you’re speaking to, so waste, with direct mail, is kept to a minimum. For example, if you have a “landscaping business” you will not, with accurate lists, be mail
