WHY USE DIFFERENT FONTS, COLORS, AND GRAPHICS?
• Graphics make concepts easier to understand. • Color, fonts, and graphics can help the reader comprehend an idea. • Graphics support and emphasize ideas. • Graphics generate interest and attract attention. • Graphics are important and powerful when integrated with text. WHAT ARE SOME CONSIDERATIONS WHEN USING FONTS? Many fonts are available today. If you are unfamilliar with this term, consult your printer manual. Fonts are generally grouped into two categories: serif (with “feet”) and sans serif (without “feet”). Some fonts are inappropriate for professional writing, but there are many options. these guidelines will help you make the right choices: • Find out what the reader or company wants or expects. • Consider what will be clear and readable. • Take into account the available space. • Think about the purpose of the document. • Consider the tone you want to use. WHAT ARE SOME CONSIDERATIONS WHEN USING COLOR? Color is expected by today’s readers, but it is more expensive and can n
