Why Use Ambush Marketing?
Ambush Marketing is a term often frowned upon in industry circles. It is used to describe a marketing technique; often using guerrilla tactics that occurs around an event but does not involve a sponsorship fee to the event and annoyingly for the event organisers rarely breaks any laws so cannot be legally enforced. A brand or company will abuse the publicity value of an event to gain an unfair publicity or marketing benefits despite having no financial or sponsorship involvement with the event. For events with a large significance and a high profile such as the FIFA World Cup there are often a few selected sponsors who pay a huge fee to hold the exclusive rights. Details of the official World cup sponsors and partners can be found here: http://www.fifa.com/worldcup/organisation/partners/index.html But why did FIFA act this way Well FIFA like many large world sporting event organisers takes its sponsors very seriously. Understandable when over a third of their revenue comes from commerc
