Why use a PURL campaign?
• 71% of American consumers prefer to receive product offers in the mail. Yet 52% of people prefer to respond to direct mail online. • Personalized URLs are the most effective online response option available today, and can boost Direct Mail response rates by 30%-400%. • When a PURL campaign is well executed, your marketing message is extended continuously from direct mail piece to micro web site. • PURLS encompass what is best about personalization / variable digital printing, while also showcasing the benefits of the Internet. • PURL software allows for online, real-time data tracking. You can know who has accessed their PURL within in seconds of them doing so. • Personalized messaging is relevant messaging. PURLs allow each recipient’s direct mail and micro site landing page to be tailored specifically to them. Typical direct mail campaigns can tend to get lost in the clutter if they do not have a distinguishing factor that catches the eye. This is why most of these campaigns achiev
