Why use a Food Broker?
Food Brokers have professional expertise in marketing planning and implementation ensuring maximization of product trial and strong repeat purchases. A Food broker leverages their knowledge of the market and is able to facilitate product placement in the product’s most ideal segment to maximize volume or shelf off take depending on the channel of use. A good Food Broker can provide your product with an expert sales force, local representation, key account management expertise and known stable sales cost. Because a Food Broker usually represents a number of products (usually non-competing) there are efficiencies in shared overhead and travel costs. By spreading overheads over a number of product lines, these costs are shared by multiple manufacturers. Most importantly, your broker is your company’s representation in the local market. From the buyer’s prospective, the Food Broker should be simply the legitimate sales arm of the food manufacturer in the same way as an internal sales organ
