Why translate websites into Spanish?
Hispanics represent more than 15% of the U.S. population, exceeding 45 million people. They represent the fastest-growing group in America — growing more than 5 times faster than the general population. Hispanic Americans’ buying power will exceed $1 trillion by 2010. Given this market segment’s tremendous size, growth, and increasing purchasing power, the time to reach them online is now. Corporate and government organizations spend more than $3 billion each year marketing to U.S. Hispanics. While these advertising dollars often promote an online presence, they typically direct Hispanics to either an English-only website or a Spanish “micro-site” with limited functionality and a vastly degraded user experience. While studies suggest that the majority of U.S. Hispanic consumers prefer the option to receive online information in Spanish, most organizations do not provide sufficient Spanish content.
