Why transformation stories?
The NHS Institute, with support from McKinsey management consultants, worked with the chief executives on crafting and sharing a uniquely engaging type of ‘transformation story’. This differs from conventional corporate communications as it is written from a very personal perspective, using language and examples that are recognisably the chief execuctive’s own. It sets out a compelling vision for the future, making it real by painting the future vividly and setting out clear themes for action. It creates clarity on what to expect, including honesty about uncertainties or difficulties ahead, and builds understanding of how each listener needs to contribute. It conveys confidence that the organisation will succeed, and sets out practical steps on the journey. [It answers the implicit questions on people’s minds – even if one of the answers is an honest ‘we don’t know yet, but this is how we will figure it out’.] And because of the personal style of the story, it encourages deep reflectio
