Why trace to the item level when the PTI only requires tracing to the Case Level?
Top 10 and Locale are brands marketed to the consumer, and the consumer only sees the item, and item level traceability creates brand value. First of all, having item-specific labels enables our growers to sell to all retail outlets that require item labeling when there will be a supply vacuum of item traceable produce and our produce will command a premium. Top 10 Produce does not plan to keep that premium; our growers earned it and we intend for them to keep it. For Top 10 Produce LLC, business as usual means continuous improvement to our growers’ bottom-lines. We believe that profitability for small growers is fundamental to the creation of a sustainable agricultural system.
