Why to Personalize Email Marketing Messages?
Even during the early days of the Internet, business people realized the huge potential of email marketing: low cost, targeted and easy to control. But, due to the spamming level of the last few years, more and more people are simply blocking or ignoring marketing emails, especially if they look like junk or bulk emails. Ignoring such messages is probably always a good idea, but on the other hand it does not mean that every marketing email is a unsolicited commercial email. Many businesses maintain legimite mailing lists to which people subscribed for real and almost every company is using legimite newsletters for nesting marketing messages. This solution really works, as the subscriber expects to receive that newsletter email and so the email will not instantly end up in the email trash folder. But the question is: how can a newsletter subscriber make the difference between a spam email and your marketing / newsletter email? In our opinion, the answer is to personalize emails so each
