Why the red carpet?
The red carpet’s power to thrill audiences has existed from its birth in 1922. Allowing our beneficiaries to walk the red carpet makes them to feel like a celebrity. For individuals facing life-threatening challenges this can have an enormous impact on their will to overcome their challenge and remain strong during times of adversity. Historically, the red carpet is important because it is one of entertainment’s longest lasting legacies. Aside from the world of entertainment, the red carpet plays a unique role in our cultural identity.
