Why The “Public Service” Format Works?
Most lawyer commercials have become stale and ineffective. Most are offensive and lack integrity. They appear day after day trying to play into people’s fear and greed. Experience demonstrates that what people in legal trouble seek is information about their specific trouble. They want to learn their options and feel confident the firm they select is trustworthy and competent. Therefore, the central strength of trouble tips is that it educates people in legal trouble while it builds trust and confidence in your firm’s expertise. Our programming is viewed as informative, balanced and professional.
