Why the Parker Franklin price list so complex?
The short answer is to ensure that you, the client photographer, gets the fairest deal possible. Most labs servicing schools photographers have a number of pre-determined packs that they offer. Naturally these packs are sold to you at a lower price than the sum of their individual components. The problem is that you are limited to the packs they offer – what if you want to add a calendar print to a pack for your customer? If (as is likely) there isn’t an appropriate pack which includes a calendar print, then your only choice is to pay the full price for the calendar print. This is not very satisfactory and restricts your choice. We wanted to put you in control, so you can design your own packs to suit each kind of event that you do. You can build your packs from any combination of our products. The problem was how to get them same cost saving with such a flexible system. The solution is to have a sliding scale of prices; as you increase the number of products in the pack the price of e
