Why the need for an all-female DJ agency?
DJ EM: The biggest problem about the DJ industry in the US, not so much in Europe, is it’s about teaming up with a bunch of guys and throwing your own little parties. In Europe, DJ culture is much more advanced. It’s one of the major music outlets people want to learn— especially in Germany, Holland, and Britain. When I opened DJ schools in Israel, the most astounding thing I discovered is how many women come to learn. I think the reason is that women are much more organized and like to be structured. What makes the ideal “shejay?” DJ EM: Our perfect talent will have music intelligence and abilities to follow the technique. Then we move on to looks and personality. For a DJ performing live. If you are intending to create a visual spectacle, it’s important that you have a DJ who has an appeal to the crowd in her charisma and moves– able to be caught great on camera and video: to stand in front of the crowd and project an energy that’s the life of the party. PC Miller: We’re the first ag
