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Why the name Spongecell?

spongecell
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Why the name Spongecell?

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Sponges naturally absorb, and cells are the smallest living organisms. Spongecell absorbs rich information and allows users to publish it across websites, email/SMS, blogs and social networks. The Add to Life Technology built into these promotions interacts with end users like a living cell, and they absorb information from each interaction like a sponge.

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