Why the internal shift at Avaya?
Avaya Vice President Bob Lyons: Actually, that focus has been evolving at Avaya for a while now. We used to be organized around multiple application divisions, but decided it was a better approach to roll these applications into business units that are responsible for driving strategy and performance. These are the three crucial units that were identified. Essentially, we are becoming more industry-focused instead of product-focused. CRM Buyer: Does an internal reorganization change the goals of product development at all? Lyons: No, I wouldn’t say that. A better way to put it is that it enhances those goals. For instance, I have the overall responsibility to deliver a top value proposition in the contact center industry — making sure we have the best products, branding, etc. But besides helping customers leverage technology, I also want to be able to help them drive business performance. The reorganization helps me do that. CRM Buyer: Can you give a tangible example of how this will
