Why the focus on German beers?
Craft beer is dominated by ales. Ales are awesome, to be sure. We enjoy them regularly. But the Midwest is known for producing lagers. Why not brew craft lagers? Well, because producing lagers is more expensive and takes up more time and space. But so what? If you plan for those contingencies, you can make it work. Finally, Doug likes German style lagers. And he’s in charge of all the decisions around what beers he makes. The Dugg has spoken. 5) What marketing tactic has been the most beneficial to you? If “word-of-mouth,” what’s the SECOND most beneficial? Bringing free beer to events, festivals, and parties. Sometimes we set up a table complete with a sign and email sign-up list, sometimes we just simply bring a keg of beer. Bringing free beer places is fun and wins you many friends. 6) You have a fairly strong online presence for an upstart brewery (Facebook, Myspace, email newsletter, a website that’s actually updated). What benefits have you reaped from this strategy? In what ways
