Why the fascination with the Illuminati and conspiracy theory?
Well, we can’t tell you the real reason. The cover story, which is satisfactory for most purposes, is this: When Steve Jackson published the game Illuminati, he did a great deal of research into conspiracy theory, and into the people who enjoy theorizing about conspiracy theory. It was fun. And as the game became more popular, it became so closely identified with SJ Games that we registered the eye-in-the-pyramid symbol as a trademark. It’s now our company logo.
