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Why the excitement about Nordic Naturals new cod liver oil?

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Why the excitement about Nordic Naturals new cod liver oil?

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We have begun working with independent fisherman in smaller boats and manufacturing the fresh oils right next to the harbor. We continue to manufacture in an oxygen-free environment. Because of this, our cod liver oil has anisidine values (AV) between 1 and 2thats five to ten time below the industry average. AV is one measure of oxidation, so the lower the number, the better.

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