WHY THE CHILL CHAMBER?
Q: The recommended serving temperature for beer has generally been between 38° – 40°F. Why is Anheuser-Busch now suggesting serving it at lower temperatures?* A: Traditionally, the recommended a serving temperature of approximately 38-40°F as the optimum serving temperatures for lagers. Today’s consumers want choices – new ways to experience beer. Anheuser-Busch provides choices by developing innovative products, packages, and new technological advances that provide today’s adult consumers with the variety they demand. With the advent of aluminum bottles, the Chill Chamber offers Anheuser-Busch, its wholesalers, retailers and consumers an exciting and innovative way to enjoy super cold beer. Q: Can’t ultra cold temperatures be achieved with ice or with standard refrigeration turned down to colder temperatures? A: The coldest ice or an ice/water bath can get beer is about 32°F. If standard refrigeration is turned down to 22°F, it is likely the beer will freeze. With selective packaging,
