Why the alligator mascot and the lizard slogan?
Big Daddy co-owner Rex Russell forged a life-long affinity for the palms, sands, and denizens of Southern Florida in the late 1950’s when his parents moved the family to the beaches of Estero Island. Although the move lasted a relatively short while and the family returned to northern Ohio, Rex left part of his heart and soul in the tropics. Forty seven years later Rex and Mindy still frequent Ft. Myers, Sanibel Island, Naples, Key West, and the Everglades to revive their winter-weary hearts, to refresh their spirits, and to revitalize their collective creative essence. As for “The Lizard”? He’s an everyday reminder for us on ice-covered, frigid, snow-bound winter days that there is indeed a sun-warmed paradise – a tropical escape – right around the courner. Our slogan, “The Big Lizard Loves Ya, Baby!” simply says it all. We cherish our lives as artists, we thoroughly enjoy the marketplace, and we adore the people with whom we come in contact on a daily basis. It is a passion for our a
