Why target young drivers?
For many young drivers there is a sense of independence and excitement that comes with getting your licence. Unfortunately, every year too many young people die driving. According to Roads and Traffic Authority (RTA) figures, people under 26 comprise only 15% of drivers yet are involved in 36% of all road fatalities. A 17- year-old driver with a P1 licence is approximately four times more likely to be involved in a fatal crash than a driver aged 26 or older. During the five-year period 1999 to 2003, fatal crashes involving drivers aged under 26 resulted in 1017 fatalities. In addition: • Young males are three times more likely to be in a crash than young females. • Young males are three times more likely to suffer fatalities than young females. • Young females are more likely to be hospitalised for injuries than males. • Young females are three times more likely to be in a crash than older females.
Related Questions
- Older drivers often choose Fully Comprehensive cover, but what should a Young Driver do? Are the discounts on Third Party cover really worth it or should the extra cover be paid for?
- Why target young drivers and not all novice drivers or elderly drivers?
- How to obtain auto insurance for young drivers?
