Why Target Teens?
The most common cause of death for teens in the United States is traffic accidents. A combination of inexperience and risk-taking leads to potentially dangerous situations. Another serious danger to the youngest drivers is the use of drugs or alcohol. Teens are not only new at driving, but they’re new at being inebriated as well. To speak to teenage drivers directly about the responsibilities they face and how to get a license, the California DMV has created a Web site just for them.
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