WHY SUSTAINABLE TOURISM?
Quite simply, sustainable tourism is the ONE BIG ISSUE the global travel and tourism faces now and in the future: SUSTAINABLE TOURISM to protect and enhance tourism products. SUSTAINABLE TOURISM to steward global cultural and environmental assets and deliver authentic tourism experiences. SUSTAINABLE TOURISM to deliver competitive market advantage. SUSTAINABLE TOURISM to deliver sustainable economic prosperity. WHY VISION? 1. VISION is AUTHORITATIVE – the sustainable travel and tourism industry’s authoritative, respected and informed global information exchange, product and service marketplace. YOU can DEPEND on it. 2. VISION is UNIQUE – the only medium that specializes in sustainable tourism and daily addresses the global travel community. YOUR MESSAGE in the RIGHT MEDIUM 3. VISION is COMMUNICATION – delivers effective, informed communications between tour operators, group travel organizers, travel agents, meetings, incentives and conference organizers, destinations and transportation