Why survey via mobile phone?
A well designed mobile survey can provide quicker responses, higher rates of response and higher quality results. There are number of key advantages to reaching the respondent via their mobile phone. Quick Response – The phone is always on and always with the respondent. If the respondent is well incentivized to participate an immediate response can be sought. For example reaching out to political party members after a crucial television broadcast. Immediacy – The respondent can be reached at exactly the moment that their opinion has been formed. Often online and offline survey mechanisms collect data after the fact, not at the moment. For example, solicit an opinion from a traveler at the moment they step off the plane: ‘Welcome to San Francisco. How was your flight?’. Relevancy A survey presented at the wrong moment is an interruption and an intrusion. A survey presented at the right moment can be considered both a courtesy and a part of the customer experience. By analogy, for examp
