Why submit to search engines outside the major three of Google, Yahoo and MSN?
1. Extra Traffic. The major three search engines – Google, Yahoo and MSN serve around 86.4% of search traffic . However, all the other search engines deliver 13.6% of the total searches, which means millions and millions of searches per month. If you focus only on the major three engines, you are missing out on a large chunk of the search and as a result lots of potential customers. 2. Targeted Traffic. Submitting to smaller or niche content search engines allow you to target specific traffic. We all know that targeted traffic converts at much higher conversion ratios which provides greater return in your investment. So why do most companies rely on only the top 3 engines when a very large percentage of potential customers use a specific niche engine. 3. Lower Cost. Another benefit is that niche engines offer a free inclusion or a flat rate that is much lower than the major three search engines Pay Per Click costs. Greater competition in the major three search engines have driven PPC p
