Why study Public Relations and Professional Communication?
This fields provides students with the skills of professionally analysing communication situations and professionally designing solutions to communication problems. It also teaches the skills required to plan and implement a professional public relations campaign (including goal-setting, budgeting and evaluation); the skills of audience and public opinion analysis; a range of communication theories; and an understanding of how globalisation and the emerging information economy is impacting upon public relations practices.
Related Questions
- Must I be a Communication Studies graduate in order to apply for the Master’s Program in Professional and Business Communication and Public Relations?
- Must I be a Communication Studies graduate in order to apply for the Master’s Program in Professional Communication and Public Relations?
- Why study Public Relations and Professional Communication?
