Why Strategy Innovation?
To survive in today’s tidal wave of global economic, technological, and social change, you must understand how powerful forces are aggregating once-distinct product and geographic markets, enhancing market-clearing efficiency, and increasing specialization in the supply chain. You should respond by adopting a new approach to strategy one that combines speed, openness, flexibility, and forward-focused thinking.11 Never is strategy implementation more important than when innovation is at the heart of a strategy. Innovation always involves treading into uncertain waters. And as uncertainty rises, the value of a well-thought-out, but static, enterprise strategy drops. In fact, when pursuing entirely new business models, no amount of research can resolve the critical unknowns. All that strategy can do is give you a good starting point. From there, you must experiment, learn, and adapt.10 The Seven Dimensions of Strategic Innovation The Strategic Innovation framework weaves together seven di
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