Why state price in a long compound or complex sentence?
• Mention price in a complex or compound sentence that relates or summarizes the virtues of the product, service or idea. In the sentence in which price is mentioned, remind receivers of what they got in return. • Why avoid introducing the enclosure in the first paragraph? • An enclosure is less significant than the letter itself. A letter should make the receiver want to read the enclosure. The preferred technique is to refer to the enclosure late in the letter, after the major portion of the evidence has been given. • Offering guarantees and free trails can convince the receiver to buy. • What are some characteristics of the action ending? • Youre chance of getting action is increased if you: • State the specific action wanted. • Allude to the reward for taking action in the same sentence in which action is encouraged. • Present the action as being easy to take. • Provide some stimulus to quick action. • Ask confidently. • Why allude to the reward for taking action? • Because receive
