Why start with graphic novels?
“A tremendous advantage of the graphic novel format is how successfully it has crossed over all media. So while the graphic novel represents a starting off point, the goal is to extend the property to television, film, video games, wireless content, etc. We have already had success with ‘The Covenant,’ a graphic novel we published with Top Cow that Screen Gems has produced as a feature film with Renny Harlin directing, and ‘Proximity Effect,’ which Universal will be producing as a feature.” How will the brands fit in? “Branded entertainment in graphic novels only works for specific brands. For ‘Revved’ and Mazda and its groundbreaking Zoom Zoom campaign, graphic novels and their target demo was a perfect fit. [‘Revved’ is the first of three comics from Top Cow to tell the story of four magical vehicles. Mazda’s RX-8 sports car apppears in the first issue.] We took a product with a history and an established fan base and presented it through an entirely new lens to create an absolutely
