Why specifically focus on garages?
Because there’s been a popular trend toward home makeovers and interior design and closet organizing for a few years. You don’t have a big barrier in having to educate the marketplace about whether this is a valuable idea. But the one area of the home that’s not been focused on so far is the garage. And garages of typical Americans tend to be very cluttered. So there’s a market there, and it also presents easy entry: You don’t need a specific degree to organize a garage. You’re offering your skills and your time and hard work. What are some other categories with a similar familiarity in the marketplace? Another one is a niche market created by the eBay phenomenon. There are more than 700,000 businesses selling on eBay, and many of them recognize that they would be more successful if they had access to market research like pricing strategies, shipping information, and product analysis. Home-based entrepreneurs who have some experience with eBay themselves could provide educated recommen