Why specialize in marketing and advertising to Latinos?
The Latino community is the fastest-growing section of the American public today. Almost forty million Americans today are Hispanic. Nearly one out of every five New York State residents is Hispanic. The rate of Hispanic consumer spending is growing over three times faster than among non-Spanish-speaking consumersc. By some estimates the majority of the people in the United States by mid-century will either be Spanish-speaking or come from a Spanish-speaking background. Its a market that even now is generating over 600 billion dollars in revenue every year. Yet most English-speaking businesses arent reaching them. Because they dont speak the language and they dont understand the culture. And because of similar language and cultural barriers, Spanish-speaking businesses too arent getting the English-language business they should be getting. In a time when the New York economy is in many ways declining, Latinos Communications offers a way for businesses to reach new heights by opening up
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