Why so much talk about CRM with their E-commerce solution?
SalesKite believe that Customer Tracking is essential to a modern e-business. – Simply putting an e-store online is no longer enough. CRM (Contact Relationship Management) allows you to keep track of your interaction with your customers. Almost no businesses can expect to survive without taking care of their customers. CRM = meaning tracking communication (email, fax, notes), order information, shipping, and sales prospects offer the ability for different team members to make good and sound decisions, if they have easy access to all customer data. So does CRM help you in an e-business. YES, we would even say that CRM creates a personal touch in an “impersonal” sales channel (e-commerce is considered an impersonal sales method).
