Why SMS for wireless Marketing?
For one, it’s an alternate way of communication. For another, SMS is cheaper than voice, and for receiving a message, you don’t pay anything. Also, SMS messages can be far pithier than voice conversation. It’s also non-interfering, in the sense that you don’t have to interrupt your work to receive a message-you can receive a message even while you’re talking over the cell phone-and reply to it at your convenience. And finally, you could easily multitask with SMS-do something else even while you are punching out your SMS message, something you can’t easily do while on a voice call.
