Why Side Channels Instead of a “Live” Stream?
We believe all stations should be streaming their live signal… and more. It shouldn’t be an “either/or” decision: stations today need to be doing both live streams AND side channels to protect their valuable franchises. Custom Channels makes it easy for stations to have a fully-custom, internet or HD Radio channel without all of the costs and hassles of live streaming: NO equipment or connectivity to buy or maintain NO need for “ad deletion” technology NO worries about DMCA compliance and record keeping NO extra charges for bandwidth or so-called “CARP” webcast royalties (fixed “all inclusive” pricing) You control the sponsorship revenue on your channels YES, even if your station does not (or cannot) stream live due to legal concerns, chances are you CAN have a side channel!
