Why shouldnt I just use a full-service PR firm?
Feel free, but unless you have a mega-budget you may not get too far out of the gate before your campaign comes to a screeching halt. PR is a long-term play. You don’t try it for three months and hope it works. You need consistent reach into the media. Full-service PR firms are great if you can afford them. We aren’t trying to replace the full-service PR firm. Rather, ConsistentReach bridges the gap between do-it-yourself public relations and full-service agencies.
