Why shouldnt I create a unique mark that will come to identify my department or unit?
When organizations adopt a new mark they typically spend millions of dollars over many years to build the desired associations between the personality and offerings of the organization and the visual identity. We already have a powerful symbol that evokes images of hope, promise, quality, confidence, trust and respectand it will cost you nothing to adopt it. The Block M will create a positive image for your unit and by using it in a consistent manner, you strengthen its qualities of power and influence as well. In contrast, having multiple, competing logos for departments and programs can contribute to confusion and dilution of the Universitys visual identity.
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- Why shouldnt I create a unique mark that will come to identify my department or unit?
