Why shouldn t I compress my mixes to make it louder?
We sometimes suggest that project studios not to compress their overall mixes. It is sometimes done poorly (irreversible) and we can therefore achieve better results here. We can often listen to a reference mix (sent prior to final mixing) to evaluate the overall feel and compression of a mix. However if you are confidant in your ability to make this judgment, a great blend can be had on your own (if possible, print a mix with and without compression if you feel uncertain).