Why should video game developers and publishers consider pursuing copyrights and trademarks?
Ownership of intangible assets like copyrights increases the value of your company by many, many times over because you essentially establish a lawful monopoly to exploit your workâand that can be very valuable to others. It also enables you to charge more in royalties because you can provide this important evidence of your rights. Additionally, ownership of these rights, especially as they are evidenced by U.S. registrations, can provide a strong disincentive to those who might otherwise try to copy your brands and copyrightable expression in your video games. * * * Jeanne Hamburg is a member of Norris McLaughlin & Marcus, P.A., a 115-attorney, full-service law firm. From its offices in New York and New Jersey, the firm represents clients around the nation and the globe. Jeanne is a member of the Intellectual Property Group, one of the largest practice groups in the firm. She has expertise in all aspects of copyright and trademark law, both in litigation and in the transactional area.
