Why should travelers choose AirTran?
“We offer business class on every single planethere is no guessing or wondering about it. We’ve got bigger bins for carry ons. Our flight attendants are friendly and are glad you are here. We’ll soon have free XM Radio on every plane offering high value at no additional cost to the customer. We pulled ourselves up by the bootstraps and really appreciate our customers and are not arrogant.” Travelers switching from Delta? Delta has a lot of loyal customers, and I expect that we’ll get some of their business but not all of it. People are attracted to us by our prices first. Then once they try us and get on board on of our new planes and have a superior experience, then we’ll get them to come back.” On A-Plus Rewards. “We have not spent enough time communicating the benefits of A-Plus Rewards, but that will change this year. You’ll see more ads touting the new benefits like the free ticket anywhere in the world. Next year we’ll do a national advertising campaign as we broaden our offering
