Why Should the Book Publishing Industry Be Any Different Than The Music and Entertainment Worlds?
The same Do-it-Yourself (DIY) fever has swept through the music industry. Musicians (talented and otherwise) are no longer waiting for acceptance from the “establishment.” Instead, they are distributing their music through iTunes. They are finding their audiences through Myspace. And, they’re broadcasting their music videos via YouTube. It is safe to say the music industry has irrevocably changed. Musicians no longer give 95% of their royalties to the “industry” and customers no longer buy CDs from brick-and-mortar music stores. Are these musicians cheating? No. They are still paying their dues, but now the invoice comes after their music has already become available. They still must market aggressively to obtain listeners, but at least they have something to market. The audience determines which of those musicians succeed and which of them fail. This is no different from the self-publishing book industry. How the D-I-Y Mentality Removes Unnecessary Hurdles Can you imagine the uproar t
