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Why should telcos offer IPTV services?

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Why should telcos offer IPTV services?

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Telecommunications carriers face increasing competition from satellite and cable offerings. Offering a competitive portfolio of compelling video services will reduce subscriber churn, increase revenue, while minimizing infrastructure and operating expenses. In addition to all the standard satellite and cable TV features (PPV, VOD, DVR), an IPTV service provides a superior subscriber experience (fast channel change, customized user interfaces) and can integrate voice and text messaging and Web 2.0 applications.

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