Why should security dealers consider expanding into home entertainment systems?
Why not? They are already selling to home installers, who are many times already doing work in the same exact rooms/parts of the house for both types of installs. Is multiroom audio poised for growth? Even with the weak housing market, many homeowners still want to take full advantage of the technology he or she has already invested in (including MP3s, M4As, etc.). And no systems out there let people utilize a digital audio collection as easily as A-Live does, while still allowing one to take full advantage of his or her traditional analog sources as well. So, between filling that gap in the segment and the growth we expect to see from that market in general, we see an opportunity for a product like A-Live. What is the target market for your A-Live audio system? Everyone. What’s great about A-Live is that it’s scalable. So, really anyone who lives in a home or works in a commercial environment with more than one room or has different sound requirements in different areas is a potential
