Why should retailers and manufacturers care?
Consumers want to feel good about the products they buy, in particular those used as symbols of love, lifelong commitment and emotional ties (such as wedding rings or class rings). Retailers will want to be perceived as acting responsibly, as was demonstrated during the conflict diamond, sustainably harvested forest products, and Fair Trade coffee campaigns.
Related Questions
- Where can I find statistical information regarding certain products sold/manufactured, listing of top down retailers/manufacturers, etc., in the U.S. or internationally?
- Are there different programs for manufacturers, distributors, retailers and chain operators?
- Why aren there more New Zealand retailers and manufacturers in the Good Wood Guide?
