Why should repair shops do CSIs?
There are many reasons to do CSIs. Good customers are very hard to come by, so you want to be sure you do not lose any. Being able to respond to a customers perceived poor experience, will give you another opportunity to keep that customer. The CSI will also show the source of re-occurring problems and will supply the shop owner with the information to make changes or to add training for personnel. It will also give the shop some great testimonials from customers who had a very positive experience. Using CSI results can also be a measurement of technicians and advisors achievement of the shops customer relationship goals.
