Why should people choose organic skin care?
KSD: Firstly because organic provides health conscious consumers with a choice. The majority of our customers tend to be individuals who are looking to reduce their intake of certain mainstream ingredients as a lifestyle choice, but who do not want to compromise on efficacy in the process. I always say as great as it is to have something so natural, it also needs to deliver those results us women all expect from our products. Organic formulas need to be able to be able to stand on their own merit with regards to performance first and foremost which is why we are so proud of SOPHYTO because it’s much, much more than ‘buy this because it’s green’! SK: How does Sophyto protect the environment? KSD: SOPHYTO totally supports the agricultural industry as opposed to the petrochemical industry – quite evident from our exceptional high levels of certified organic ingredients which average 95%+. But it didn’t just end there; our five partnering production sites, four in the UK and one in Italy,
