Why should one drink Bisleri, and not some other brand of mineral water?
What makes one comfortable? Why does one drink mineral water? Security, safety, habit…so many things. I expect that we are not going to lose out to others. We will be concentrating on this business in an enormous way. Others who are into soft drinks can’t do that. They have so many other things to worry about, their colas, oranges, lemons, fruit drinks. So it’s a question of concentration, it’s a question of getting something right, and a little bit of luck. India was known as a land of perennial rivers. Their abundant waters were considered not only pure but sacred. In the 21st century, national and multinational companies are competing to sell bottled water to Indians in India. Does this seem a paradox to you? No, I don’t see it that way. Unfortunately, the truth is, we have ruined our natural resources. What are we to do? You can’t blame Ramesh Chauhan, nor can you blame the Gods. The Gods have been very kind to India, there is no doubt about it. Gods have given you such beautiful
